Private Line

The scent that runsyour imagination.

For those who strive for novelty and surprise: compositions you have never tried — or could have imagined. Absolutely out of the box.

Anticipation and sheer unpredictability — the adventure into a mysterious fairy tale starts the moment you hold the box.

The ritual

Feel, touch
and hear it.

Four steps that build your senses before the first spray — so you arrive ready to enter the world of Velvet Sam.

The fairy tale begins with the box itself — a tactile, visual opening act.

Opening the glass bottle immerses you in an atmosphere of magic.

Every Private Line bottle comes with a musical card inside. Choose a special song and we record it for you.

Now your senses are ready. Welcome in — relax and enjoy the fragrance.

The Golden Collection

Flacons wrapped in velvet and crowned in gold — the house name made something you can touch. Presented in a black gift box.

Our garden

Roses, herbs, fruits and woods — fragrant ingredients from every part of nature are the treasure behind the Private Line.

By request

Tell us who it is for and the song you would like on the musical card. Our team will come back to you with the compositions available.